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Chronic work kills creativity. Let's actually make brands fun.

become a fan favorite founder while protecting your creative capacity with branding that feels natural

Get the 3-day email guide to writing something that feels more like you and less like you're applying to a job so you can build your personal brand

What makes you interesting as a founder?

Connect all the pieces of you without résumé vibes

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Personal branding can keep your success going beyond your business

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People buy from leaders they love, look up or relate to. Consumers are much more active when it comes to who they listen to and what they spend money on.

1:1 support to help you pin point inconsistencies with your branding, visuals, messaging, and target audience that affect your marketing.

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Made-for-you branding for scaling businesses ready to expand reach and move to the next stage.

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60-min clarity consult for fast action

Personalized brand strategy to bring out the unique personality of you (not just your business)  while building an amazing community.

Brand strategy, brand design, packaging

Brand strategy intensive done with you

I have a background in marketing for small businesses and entrepreneurs. Also having a deep love for psychology, I love the art of noticing people, their stories, and what they truly love to do. I called it Rest Day Club because without a time to set aside for creativity and hobbies, we leave ourselves burned out and with less of those brilliant ideas.

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I'm Franzine

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I’m a brand strategist who loves to bring founders into the spotlight

Get clarity, create your brand with purpose, meaning, and consistency. No more jumbled ideas -- just a business that magnetizes the right people.

fan favorite brand builder

Ready to build out your brand? 

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Franzine is an absolute gem and I'm so grateful to have her brain on my biz. She provides the perfect blend of artistry and action. She gets how to make things beautiful AND functional, classy AND optimized for conversions. She is quick, detail oriented, and drama free. I couldn't adore her more and highly recommend hiring her if you run an online business and love partnering with pure brilliance in human form. 

Chanti Zak |

Working with Franzine was amazing. Her process was deliberate, easy to follow, and yet almost magically powerful.  I have launched the brand, and it's already attracting more of my target market. I am confident and proud of my branding, and that is thanks to Franzine. 

Oriana Fowler | Oriana Photography

Josh Hayman |

Franzine practices what she preaches. She's planned and marketing-forward. As a designer it's very important to us that projects stay on timeline and that marketing is always considered. Franzine bakes both of those elements into everything she works on. Her work has been pivotal to the way our business shows up in the world.

I had a wonderful time exploring a more refined brand vision and building a much better base from the brand strategy. Franzine is truly a top performer in her field. I truly felt like Franzine understood myself and the brand.  Everything about it is incredible and cohesive!

Naomi Bemis | Mindful Movement

Working with Franzine was a dream. I own my own branding studio and wanted to work with Franzine to help me streamline my own business' strategy. Before working with her I didn't have a set analysis of my business, competitors, or target audience. After going through her strategy process and digging deeper into what makes my brand unique I got to walk away with a detailed plan on how to take action going forward. I'm extremely grateful and proud of the work we did together!

Melissa Perkins | Sweet Daddy Designs

There are SO many factors that go into creating a brand identity and I was thankful to be working with Franzine who knew all the questions to ask to really pull information out of me. The visuals really embody the feel of my brand that I wanted to share!

Kiera Andrews | This Babe Eats

What clients are saying