Something that might be messing up your brand: your visuals. Yep, those nature videos on Instagram could be confusing your audience.

We all know messaging is huge in branding. It’s about who you are and what you represent. But here’s the thing – it’s not just about words. We live in a hyper-visual world.

Someone probably told you to make simple/boring b-roll and slap text over it, right? Well, that’s how you end up looking like a copy-paste account.

Good news is, low effort IS good for consistency and sanity. But if your visuals don’t match your message, people will scroll right past it. There’s a huge difference between low effort and lazy. One is working smart, the other is wasting time.

Example – the chill Systems Specialist

Filming a sunset while talking about being a systems specialist/consultant and your processes MIGHT not work.

Noo, you don’t just have to film yourself typing all day long and showing us your workflows and spreadsheets.

I’m talking about if there is enough consistency within your brand that ties the two together (with you enjoying time with your kids or being out in nature).

→ Does it all make sense or does it just look like lazy just-used-the-last-thing-on-my-camera-roll content?

→ Does it also convey the kind of feeling that you’re trying to get from your brand?

If your brand words are motivational + vibrant, but visuals include a lake or a candle unintentionally giving off yoga studio vibes, think about how to add more energy into it.

If your brand words are calm + inspirational and that aligns with the transformation you offer, then those visuals fit much better. 

Quick note: make the visuals matter with context

Once you made sure that your visuals work well with your brand, do NOT sleep on your messaging.

I know things like “POV: when you built a business that works when you’re on vacation” go viral, they aren’t guaranteed for long-term success and true fans. 

Think about how many generic viral videos you might like vs follow and purchase from! (Me? Almost none.) << Sooo much more on this topic for another week.

CREATING A BRAND THAT WON’T BORE YOU

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Here’s a quick checklist:

• Do your visuals match your brand words?
• Does your environment (in the content) match that?
• What are the objects in your content conveying?
• Do your images give the right *feeling*?
• Most importantly: Are you saying anything people care about?

Make sure your visuals help them understand who you are and what you offer. Think about what will people feel and think when they visit your website or socials.

If it doesn’t all match up, it’s time for a little visual makeover.

TALKING POINTS TO TRY THIS WEEK

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Low on the effort heavy on the vibes: https://www.instagram.com/reel/C9h-deOMiZT

Think about how this was shot, the environment, lighting colors and how that matches the messaging of the brand

Ready to try this out?

Is your brand a little chaotic? Don’t be afraid to show that in your b-rolls.

Are you the curl-up-with-a-good-book type? Show us your peaceful ways.

IDEAS FOR YOUR CREATIVE SANITY

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Resist the entrepreneurial urge to monetize this

Painting or paint-by-numbers

This is gonna be a favorite since I do this one a lot, as a hobby, if that’s obvious because I’m not very good. I’ve been trying to work on using tiny brushes and up my gouache game.
Paint by numbers feels a little more rewarding than the adult coloring books because you can hang up your art after if you love it.

Fun fact if you need it: A study published in the Art Therapy: Journal of the American Art Therapy Association found that 45 minutes of creative activity significantly reduced stress levels, REGARDLESS of their artistic experience. 

That’s right! You can suck at things and still be happy.

Get on the waitlist for Fan Favorite Founder

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Psst… are you looking to get your personal brand to be more personal? Sign up for the waitlist when my new offer opens up. I’ll help you take all of the things you used to hide in the name of professionalism to building a lasting brand beyond just the work you do.