A few weeks back, I talked about how I was rebranding and tips to do it without freaking out.

Basically, don’t overdo it. 

Sometimes, people hire service providers to do the FULL done-for-you rebrand because they think it’s going to move the needle.

Yes. And no.

Just because it’s done for you doesn’t mean it’s done and dusted.

You still need a solid plan to measure, test, research, execute, and talk to a lot of people.

I say this with the intention of saving you money and looking out for you but…

Hiring out isn’t going to solve your consistency problem.

Even the services that help you become more consistent are not enough.

**This is especially important if you’re out there with a personal brand**

I think you see where I’m going with this.

As founders, we have the responsibility to be involved, immersed, and in control of brand perception. Because it’s literally us in the front.

Yep, your involvement and public facing reputation make the brand more than the visuals.

Every involved founder who’s built a personal brand, even if their business competes with Zoom or Google, can build a large cult following.

I just read a newsletter that mentioned AirBnB was able to cut their marketing costs because the founder stepped it up and went into the front lines. That’s POWERFUL – regardless of how some of us feel about the company, the example is too good to ignore.

CREATING A BRAND THAT WON’T BORE YOU

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I’m not saying NOT to rebrand, but wait if some of these things are going on right now…

• If your business or audience is changing or evolving with you
• If you’re testing out new places to put yourself out there, whether online or IRL
• If you have a new monetization idea for that will need a new strategy for sales. Ex) transitioning from agency services to consults or speaking gigs

What to do during the waiting period

• Focus on a simple strategy and go hard on implementation. This way you get feedback on your offer, your brand presence, and what actually catches people’s attention
• Have conversations 1:1. Ask for lots of feedback. Honestly, nothing beats that.
• Try out small changes based on that feedback. See what works and what doesn’t. Now you can avoid guessing and spending $10k+ on a rebrand you weren’t ready to use.

Why does this lead to a nonboring personal brand? You’re controlling the shifts, the mood, and the energy!

TALKING POINTS TO TRY THIS WEEK

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Make them remember with strong messaging

Real life example from GTI: https://www.instagram.com/p/C8FvFgXyhKG/

How does your audience describe themselves before learning something new or experiencing a mindset shift?

Put it into practice: What can you suggest as an “instead of” talking point?

This simple messaging strategy will help them remember your brand more than your visual rebrand announcement will!

IDEAS FOR YOUR CREATIVE SANITY

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Resist the entrepreneurial urge to monetize this

Throw aesthetic or themed dinner parties

Omg I was too excited to draw this because I love drawing food. I love eating, making, and looking at food… but I’m not a foodie, more like a food appreciator 😄.

Left brain content: Throwing dinner parties isn’t just about the eats – it’s a brain workout too. Catching up, sharing stories, and bouncing ideas.. all good for longevity. Hosting fun dinner parties helps manage stress levels, improves mood (and not only during but it creates a lasting effect), and enhances cognitive function. Not exaggerating, if you like nonfiction books heavy on research, check out Friends by Robin Dunbar.

Get on the waitlist for Fan Favorite Founder

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Psst… are you looking to get your personal brand to be more personal? Sign up for the waitlist when my new offer opens up. I’ll help you take all of the things you used to hide in the name of professionalism to building a lasting brand beyond just the work you do.