You don’t have to stick to what you’re known for.
Grow a community around everything else that you love.
Build a multifaceted brand with your name that grows your influence beyond work
Become a fan favorite
4-Week 1:1 Intensive
- You’re worried being ‘multipassionate’ might make you look messy
- You’re sweating you’ll lose your professional reputation (cue: shaking heads in the board room)
- You’re already doing so much, and your nervous system doesn’t want another project
You’re waaay more than your portfolio. But I get it...
There is a point where being too professional actually boxes you in.
4-Week 1:1 Intensive
fan favorite founder
A 4-week 1:1 intensive to take you from behind-the-product to a leader known for more than just your business, so you can open the door to more opportunities.
You can talk about your business like the back of your hand.
And surprise-surprise, it’s actually easy to talk about yourself too.
And you don’t have to scare your network away.
Together, we’ll build on your name without making you into a full-time content creator, because who has time for that?
Let's do this!
Drop your tired pitch. They just want to like you first.
by building your personal brand, you're opening doors you didn't even know existed.
Imagine having a more engaged audience hanging excited about hearing you out, and having collabs with cool people who fit your vibe.
You can diversify your income because you want to, not because you have to.
Plus, you'll have the creative freedom to do *you* without being tied down to strict 20-page brand guides. You'll be building street cred that goes beyond your business achievements.
You won’t have to be a content creator but...
Week 3: Implementation
As you put this into practice, you’ll get Slack support to experiment and find your style.
How we’ll grow your visibility
Week 4: Systems
We’ll look into what feels doable and integrate that with your busy schedule so you can continue this consistently.
Week 1: Your story
We’ll organize it into a cohesive founder’s story that better represents YOU.
Week 2: Prompting
From there, we’re going to break them down into prompts you can use right away.
While embracing all of the opportunities and pivots that come your way...
We’ll do all this in 4 weeks ⤵︎
Step forward!
Niiiiicee.
You don’t have to learn the ways of an influencer or even go viral.
Franzine is an absolute gem and I'm so grateful to have her brain on my biz. She provides the perfect blend of artistry and action. She gets how to make things beautiful AND functional, classy AND optimized for conversions. She is quick, detail oriented, and drama free. I couldn't adore her more and highly recommend hiring her if you run an online business and love partnering with pure brilliance in human form.
Chanti Zak | chantizak.com
Working with Franzine was amazing. Her process was deliberate, easy to follow, and yet almost magically powerful. I have launched the brand, and it's already attracting more of my target market. I am confident and proud of my branding, and that is thanks to Franzine.
Oriana Fowler | Oriana Photography
Josh Hayman | tryinteract.com
Franzine practices what she preaches. She's planned and
marketing-forward. As a designer it's very important to us
that projects stay on timeline and that marketing is always
considered. Franzine bakes both of those elements into
everything she works on. Her work has been pivotal to the
way our business shows up in the world.
I had a wonderful time exploring a more refined brand vision and building a much better base from the brand strategy. Franzine is truly a top performer in her field. I truly felt like Franzine understood myself and the brand. Everything about it is incredible and cohesive!
Naomi Bemis | Mindful Movement
Working with Franzine was a dream. I own my own branding studio and wanted to work with Franzine to help me streamline my own business' strategy. Before working with her I didn't have a set analysis of my business, competitors, or target audience. After going through her strategy process and digging deeper into what makes my brand unique I got to walk away with a detailed plan on how to take action going forward. I'm extremely grateful and proud of the work we did together!
Melissa Perkins | Sweet Daddy Designs
There are SO many factors that go into creating a brand identity and I was thankful to be working with Franzine who knew all the questions to ask to really pull information out of me. The visuals really embody the feel of my brand that I wanted to share!
Kiera Andrews | This Babe Eats
Become a fan favorite
Build credibility beyond what you first became known for
$2500 pay in full
or
3 payments of $834
- 2 strategy calls lasting 60 minutes
- Unlimited Slack support for 4 weeks
- Founder story playbook
- Content plan with themes
- Implementation strategies
- Process refining for busy people
Then, grow a community around everything else that you love.
I’ll be your fan favorite guide.
After working with dozens of founders and business owners, I noticed one major thing:
Because they were so busy being brilliant in their businesses, they didn’t have the time to build a personal brand.
While obviously not a bad thing to grow a business, it left many stuck in one niche or industry. What if they wanted to pivot, exit, or just add other fun projects?
(Wait, you mean you don’t want to talk about your tech stack or how you came up with your idea over and over again?)
It’s no longer about the work, it’s about the connection you’ve built with others.
And no one wants to be pigeon-holed into one niche.*
Let me help you bring that brilliance to the front so you’re opening opportunities, not limiting them. From product → person.
Hey, I'm Franzine!
Everything you're wondering… but haven't had time to ask:
Well, I won’t send you a 20-page document to read when you have time. (I know they’re just sitting in your drive…)
Instead, we’ll:
- Personalized attention: One-on-one sessions to understand your unheard founder's story, values, and vision.
- Critical thinking flows: Connecting your opinions, experiences, and skills with your business and beyond, whether you stay with your current business or start new projects (at a realistic pace).
- Actionable strategies: Implementation plans that fit your busy schedule, so you can show up consistently both online and offline.
- 1:1 Support: Support through Voxer to guide you as you put your playbook into action, and making adjustments as necessary.
Who’s this best for?
- Founders who have scaled a business or is currently in the growth stage
- Business owners who want to build visibility and become multi-passionate thought leaders
- CEOs ready to expand their communities with (cool) people they actually want to hang out with.
- Service providers and consultants that have been stuck in the skill-based marketing game for too long
Who should NOT sign up?
- Company/corporate brands. This is for personal brands (individuals using their names). If you're looking for brand strategy, you'll want to go for the custom package.
- People who aren’t interested in thought leadership and going out of their comfort zones in public and online. No more tech stacks and “unpopular opinions” about popular opinions here.
- Those who don't have a business yet or haven't made any income. We'll need data first! A one time consult is what you need.
Give me the ROI, KPI, follower growth, etc
Whoa hold on. Before we can get to all of that, remember we’re at the beginning stages of your personal brand. Meaning, this is for anyone who is ready to step out as the face and name.
Think of this as the strategy that will help steer your marketing, social media, paid ads, speaking gigs, podcast plans, and more. We don’t want three things: a confused audience, a bored audience, but most importantly a bored FOUNDER.
By coming up with a strategy of things that you actually care about mix with your skills you'll actually show up with more passion and motivation rather than just talking about the things you think will make you popular.
How much of my time will this take up?
This is designed for busy people who want two things - not too be overwhelmed with tasks but have it done quickly. That’s why we’re only doing two calls, and the rest of the time we’re going straight into ACTION (with unlimited Slack support during the 4 weeks). Because part of it is integrating this in your already busy lifestyle, but of course it will take planning and refining.
Frequently Asked Questions
Have people talking about your POV instead of your CV
Ready to leave my hermit era
